Search engine optimization (SEO) is the strategic process of enhancing a website's visibility and technical performance to increase organic (unpaid) traffic from search engines like Google. It involves optimizing content relevance, site structure, and authority to rank higher in search results, making it easier for users to find information, products, or services.

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The strategic use of social platforms like Facebook, Instagram, and LinkedIn to connect with audiences, build brands, and increase sales. It involves creating engaging content, running ads, and fostering two-way dialogue rather than just one-way messaging.

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